Laying on a crossroads between the East and West, the South and North, Bulgaria was always considered a multicultural country. Seven civilizations - the Thracian, the Greek (Hellenic), the Hellenistic, the Roman, the Byzantine, the Bulgarian and the Ottoman left magnificent monuments, sites and treasures visible in every corner of the country.
From these civilizations, the Thracian one represents the most stunning cultural discovery for foreigners visiting Bulgaria. No country in the world has more monuments and treasures left from this mysterious culture and people, who occupied the modern lands in Bulgaria, Romania, Serbia, Macedonia, Northern Greece, Turkey up to Moldova and Ukraine during millennia.
The Valley of the Thracian Kings, the gold and silver treasures from Vulchetrun, Rogozen, Kosmatka, and Panagyurishte, monuments, sites and other artifacts, are witnesses of glory of kingdoms, mystic rites and fierce wars. They are also the biggest attractions for tourists.
Yet, the country struggles and encounters difficulties to “find itself”, its own image, its own line of positioning. See why I believe that the cultural tourism branding for Bulgaria should be focused on the cultural heritage of the Thracian Civilization.
