The most famous country brand firm, Future Brand invited me to be part of the expert panel discussing different aspects of country branding for their Country Brand Index 2009. Without reveling the content and the findings of their index (Download Cbi-2008), I decided to post my vision on the travel industry development for the upcoming years. In spite of economic crisis, pandemic threats and terrorism fears, I believe the travel industry will continue to strive, although some business models will shift. The profile of the traveler will continue to shape towards a real global citizen and this will drive greater tourism demand. See what are the five trends I believe will constitute the essence of this future.
On the photo: Stara Zagora Regional Museum of History new building. Photo credit: Rossitza Ohridska-Olson 2008
