A Gallup survey
, commissioned by Directorate General Enterprise and Industry, was conducted among 27 000 European citizens with the purpose to collect their “views, details of holidays and travel in 2007 and 2008 and their plans regarding holidays in 2009”.
In spite of the financial crisis, 62% of the Europeans who traveled the last year, will travel in 2009, with 28% undecided and 19% who don’t plan to travel. When it comes to the financing of their main holiday, 41% of the Europeans who plan to travel in 2009, say that they will not have any problems in finding the money, 38% say that they will have to save more money, but they still will take a vacation.
Culture, heritage and entertainment are the most important factors while choosing a destination: local environment (the overall attractiveness), the cultural heritage (24%) and entertainment (15%). Read more…
