Aparently, I was not alone to think that the “Symbols of Bulgaria” campaign was a non-sense from tourism marketing standpoint: Vagabond Magazine http://www.vagabond-bg.com/?page=vote made their own campaign among foreigners and the English speaking Bulgarians abroad. While with great sense of humor, this campaign is much more logical, when it comes to judge appeal of our country. As the magazine says: “Do you know where the Madara Horseman is? Or even what it is?”. Probably not, but evidently most of the people who ever visited the country have seen downtown Sofia or the “rakia and cigarettes smoke”.
And the most important – Vagabond didn’t spend millions of taxpayers’ dollars to find out that “Martenitza” is a unique, self-propagating symbol of Bulgaria. Bravo, Vagabond! At last to see somebody in my country has some common sense and humorous approach to travel experience and marketing.
